How to Do SEO For My Site
Search engine optimization (SEO) refers to any practice designed to increase the visibility of a website in search results. This includes anything from editing page titles and meta descriptions, using keywords throughout content creation, creating internal linking structures that lead search engines directly to specific pages on your site and more.
No matter which path you take to optimize your website, whether that be hiring an expert, reviewing SEO checklists or doing it yourself – regardless of which option is taken, it’s essential that you learn about SEO basics to ensure that your new site begins strong in search rankings.
Google searches allow people to enter queries into its search bar and then present with results based on those queries. If your business doesn’t appear within these first page results, you could lose out on thousands of potential traffic and customers.
But how do you appear on Google’s first page? That is exactly the purpose of SEO – there is no “magic bullet” solution for reaching Google’s top search results; rather it takes work, time and effort – plus, other people doing what you are.
Optimizing your site for search should start by taking a few simple steps. In this article, we’ll go through what every site owner should be doing to optimize their site effectively for search.
Start by setting up the structure for your site. This entails creating a skeleton of pages such as home, about, services and blog. Each of these should also contain subpages that expand further on what was discussed on each of these main pages. A clear structure also makes your website easier for search engines and visitors alike to navigate around.
Each page of your website needs its own title tag and meta description for both on-page SEO and off-page SEO purposes, providing context about what the page is about for search engines. In terms of title tags, consider including both primary keyword(s) as well as any related terms; meta descriptions appear as search result descriptions in search engines; these should provide a brief but descriptive summary of its contents.
Do not forget to describe image and video media using alt tags – these text descriptions enable search engines to easily locate it as well as users using text-only browsers or screen readers.
Maintain clean and concise URLs as much as possible to make them easily readable by both visitors and search engines alike. Use descriptive categories or file names when organizing documents to further increase readability.
Google Search Console provides an easy way to monitor the search performance of your website with lots of valuable data about how it’s doing in the search results. Set-up is straightforward and you should regularly review these reports.
